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We're going to have people who even hate it.

"It's not something that everybody will like, definitely not. "There are some sensitive topics around this title." Eickmeyer describes the series, which will appear as a trio of titles developed individually for consoles and Windows PC, download platforms, and mobile devices, as influenced by films like The Expendables. Ride to Hell, the biker franchise first announced in 2008 and finally revealed last month, is a "risky-type game," Deep Silver creative director Guido Eickmeyer told Polygon. Publisher Deep Silver is experimenting with new ways to appeal to a wider demographic of gamers however, this tactic also includes helping to market games that don't have a mass market appeal.